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One thing we can definitely observe is that there’s a high volume of data, and our customers are certainly interested in high-volume data sets. Just the sheer volume makes it an intriguing source. What can you derive from this conversation aside from Twitter? Obviously it’s a very different audience so you’re hearing from a different segment of the population. It will be interesting to see what our customers derive from this. Does Gnip plan to expand to more Chinese services in the future? While Chris couldn’t name specifics, he did note that Gnip “plans to have broader coverage in China.” He notes that there are different conversations taking place on different networks, and that the idea that one social network could cover the entire conversation is “not realistic.”

As we mentioned a couple of weeks back, there are over 1000 Sina Weibo enterprise accounts for overseas. That’s certainly one sign that companies want to engage in conversation with Chinese users. “The appetite for more and more diversity in terms of conversation is growing,” says Chris. Big data is proving to be big business, and Gnip certainly looks to be capitalizing on that. Their clients are demanding more diverse conversation, and for them to be able to provide this will certainly help in finding insight into what China is saying online.