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But with Gates' acute sense of which way the tech winds were blowing, as he scanned the horizon for the next big thing, it became clear to him that multimedia convergence on non-PC platforms was seemingly unstoppable and Microsoft would have to get involved in this area. And so there have been departures into hardware territory, perhaps most notably products such as the Xbox video game console, and the Zune multimedia player.

There was a rule, too, that any bugs identified in its software had to be immediately put right. The same approach applied to the way Microsoft's internal processes were organized. Under Gates' influence, the company developed an impressive system of feed-back loops