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What Job Seekers Need to Know in Today’s Digital Market

Jindrich Liska is founder and CEO of Jobmagic, a leading social recruiting platform which enables employers to hire candidates on Facebook, Twitter and LinkedIn. Jindrich has pioneered many social recruiting approaches which are now used worldwide by brands such as Disney, J.Crew and Compuware.

The 2011 job market is ending on a positive note. With unemployment shrinking to a mere 8.6% — its lowest level since May 2008 — and a steadily growing economy, businesses are planning on hiring and recruiting even more as their confidence in customer demand builds. In this new, growing market, those seeking their next dream job should cultivate their presence and contacts strategically in places where employers will be on the lookout for the best talent. According to the MSU survey [PDF] of more than 3,000 companies conducted last month, social media has flourished as a burgeoning recruitment strategy, becoming a more mainstream approach for companies of all sizes and industries, even the most conservative. For job seekers, social media platforms such as Facebook, LinkedIn, Google+ and Twitter have established new ways getting discovered by employers, as well as directly reaching recruiters and hiring managers. Here’s the scoop on what job seekers should know in order to be successful in today’s digital job market.
Your Social Media Profiles Are as Important as Your Resume (If Not More Important)

The MSU report asserts that 36% of companies surveyed are using social media for recruiting. In today’s competitive market, recruiters look for the most current information on candidates, which is readily and easily available on social networks. Job seekers should actively include links to their complete and up-to-date Facebook, LinkedIn, Google+ and Twitter profiles in their applications. When creating your profiles, do not just import your resume — it often contains too much detailed information. Rather, build your profile from scratch with a concise description of your prior experience to grab a recruiter’s attention. To make yourself more discoverable, search engine optimize your title and skills.

Be sure to use social news streams as a dynamic extension of your traditional resume. Employers are interested in candidates who are passionate about their work. Job hopefuls should share interesting and relevant news about their industries and areas of expertise, demonstrating their knowledge and establishing yourself as an essential player in the fields. While the social news dialogue ought to maintain a professional tone, you should also reveal yourself to be a fun, authentic individual.

80% of Success is Showing up

Social media enables us to stand out, to be more noticeable, to differentiate ourselves from the masses and to tell the whole story behind and beyond a one-page resume. When contributing to your news streams and profiles, choose current topics of interest, start participating in discussions about your professional field and industry trends, and share your own hands-on tricks of the trade. Many companies are now making use of Facebook Pages that are dedicated exclusively to careers and hiring.