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DeNA and Daum Target 10 Million Game Subscribers by End of 2012

Earlier in the month we told you about DeNA’s (TYO:2432) partnership with Korean web portal Daum (KDQ:035720) to promote its Mobage platform in South Korea. Today we received word that the partnership was formally signed, and that it will be branded as ‘Daum Mobage.’

The two companies held a press conference in Seoul today to discuss the partnership, and the slides that were presented can be found below. Included are a few interesting factoids that shed some light on the Daum Mobage plan. The most notable is that Daum Mobage is aspiring to reach 10 million smartphone user subscriptions by the end of 2012. Daum already has over 38 million registered users, and hopes that the community platform will facilitate easy promotion via organic word of mouth, and easy sign-in with Daum credentials.

The service is scheduled to launch early next year, with Korean versions of popular titles like We Rule and Tap Fish coming to the Android market. Choi Sae-hoon, the CEO of Daum communications was quoted as saying: "Games are the number one category in smartphone application markets. When comparing the market size of Korea with that of Japan, the one here has huge growth potential considering the infiltration of smartphones. — Korea Times"

You can see more about the growth opportunity that Choi describers in the slides below.

The presentation also includes a very nice mapped overview of DeNA branches and subsidiaries (see page 14). We’ve been trying to keep up with DeNA’s expansion, as well as other Japanese companies looking abroad, and this maps helps give a good overview of the scope of the company.