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Facebook Adds Game Stories to the News Feed, Privacy Settings to Limit Them
August 12th, 2011　№2

New “App Privacy” Setting and

Users who see unwanted game stories in their news feed or ticker can select to hide future stories about that app or friend. Facebook will use this feedback data to determine how prominent an app’s stories should appear in the news feeds of all users. Those receiving Likes and comments on their posts will gain more impressions, and those frequently hidden or marked as spam will receive fewer impressions. Users will also be able to prevent game stories about them from appearing in the news feeds or Games Tickers of friends thanks to a new privacy setting that wil be rolled out. Within the Apps, Games, and Websites privacy settings, if users select to edit settings of an app they use, they’ll see an “App privacy” setting. They can select a privacy bucket that “this app can share with”, such as “Friends”, “Friends of Friends and Networks”, or customize settings to”Only Me”, or “Specific People”. Previously, users could only set a privacy level for all content published by all their apps and games, not a specific game. The app privacy settings can also be reached by clicking on link within an app’s bookmark on the homes page, making it option to restrict distribution of game stories much more accessible. Considering that it’s difficult for a user to tell how often game stories about them are appearing to friends, users might not use this privacy setting frequently though it’s readily available. This should help games grow without paying for as many ads, but Facebook will need to take extra care only publish highly relevant game stories to the news feed. Otherwise, in an effort to compete with other game platforms, it could degrade the user experience for everyone on Facebook.