Wooga: Building a Successful Social Game by Combining Metrics With Emotion
July 20th, №4
Emotions
As stated previously, users will be more engaged more in a game if they build a relationship with its characters. We focus a lot on all the little details in the game that make Monster World very loveable. The robot in Monster World is called Robert. Robert stands in the users’ garden waiting to make a deal. While he is waiting, he jumps rope, plays on his PSP, and flirts with Roberta. Users can visit their friends’ gardens and invite Robert to enjoy a bottle of oil. If Robert has too much oil, he gets drunk and will pay the user’s friend more coins in their next deal.
感情
前に明言したように、ユーザーはキャラクターとの関係をこうちくすると、ゲームにより興味を持つであろう。私達はゲームにおける小さなディているの全てに注意を払っており、Monster Worldをとても愛らしいものにしている。Monster Worldのロボットは、Robertと呼ばれる。Robertはユーザーの庭において取引する為に待機してる。彼が待っている間、ロープをとんだり、彼のPSPで遊んだり、Robertaといちゃついたりする。ユーザーは友達の庭をおとぞレルことができ、オイルを振舞うためにRobertをまねいたりできる。Robertがたくさんのオイルをもらうと、彼は酔っぱらい、次の取引においてユーザーの友達により多くのコインを支払う。
[7月20日]
感情
以前から書いている通り、ユーザがキャラクターに愛着を持つにしたがいそのゲームに対してのエンゲージが高くなる。我々はMonstar Worldをよりユーザから愛されるタイトルにするため、かなりのディテールにまで注意を払っている。Monster Worldの中で、ロボットはRobertと名付けられている。Robertはユーザーの庭の中で、ユーザと取引を待っている。待っているあいだ、彼は縄跳びをしたり、PSPあしたり、Roberta(訳注:おそらく女性ロボット)といちゃついたりしていく。ユーザは友人の庭に遊び知育ことができたり、Robertとオイルで一杯やることができる。Robertはオイルを飲み過ぎると酔っ払って、次の取引のときに友だちにコインを払いすぎてしまったりする。
There are a variety of monsters in the Monster family, including the monster baby mentioned previously. Whenever we tested the baby with women in usability tests, they just went crazy when the baby appeared. Who can resist the happiness that comes after building a brand new rocking horse for a baby?
The Team
wooga is organized into dedicated game teams, with one product lead. All team members—developers, graphic designers, project managers and additional product managers—are dedicated resources that work on just one game. Each team has an individual office room which establishes a concentrated working environment with very short communication distances.
wooga was lucky enough to find a group of people wherein every single person is committed to building the best products they can imagine. With the love and dedication of every single monster on our team, we were able to work through the still ongoing optimization process of our game and transform it into a real Monster World.
Stephanie Kaiser is the Product Lead of Monster World at wooga (world of gaming), a top 15 social game on Facebook with over a 1,6 million daily users and over 8 million monthly active users. She is responsible for the design and development of Monster World, leading a team of 15. Prior to joining wooga, Stephanie worked as a Product Manager at Jamba/Jamster and as Manager of Product Development at MTV Networks where she was responsible for the development of clubnick.de, a subscription-based learning platform for children. Stephanie attended the Humboldt University Berlin (French Philologies and Information Science). She has a passion for dance and robots.
ありがとうございます。