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3. ALTERNATIVE MEASURES
OF PROSPERITY
France’s Joie de Vivre Index, initiated by President Nicolas Sarkozy, is intended to provide a better assessment of well-being than the classic measure of economic health, the GDP (e.g., it considers indicators such as health care and family relationships). Sarkozy has urged other G20 leaders to adopt new indices too. Look for more countries or companies to embrace alternative measures of prosperity, such as the Triple Bottom Line of people, profits and planet.