NTTドコモは今夏の商戦からスマートフォン（スマホ）の人気に応じて価格に差をつける手法を導入する。ソニーと韓国サムスン電子の新製品に販促費を厚く配分し、実売価格を1万円程度に下げる。
NTT DOCOMO will introduce a new method where prices of smartphones are determined depending on their popularity and demand of the model.
More merchandising expenses will be allocated to the new products of Sony and Korean manufacturer Samsung Electronics. The street prices of those products will be lowered to around 10,000 yen.
