Translator Reviews ( English → Japanese )
Rating: 40 / 0 Reviews / 26 Oct 2011 at 15:41
While the survey is an interesting one, I’m not sure I’d dub Japan a luddite nation just yet. Japan is an older nation, so I’d expect any survey of Japanese people to be slightly skewed towards older, possibly less tech-savvy people. But I think that the point the firm argues about paid content is a sound one, as Japanese tech and media companies seem quite good at squeezing every yen out of consumers, and this includes on mobile devices, where Japanese are still said to be more active than anyone.
興味深い調査とはいえ、日本をまだテクノロジー嫌いとは決めつけたくはない。日本は高齢化社会なため、調査対象者も多少年齢が高かったため、テクノロジーに明るい人が少なかったのだと思う。日本のメディアとハイテク産業が、モバイルデバイスも含め、消費者用商品に大金をかけている結果、有料のコンテンツは優秀だとマッキンゼーが指摘したように、日本は世界中どこの国よりもアクティブに行動していると言えよう。