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Rating: 50 / 0 Reviews / 09 Sep 2011 at 13:59

English

Lessons From Other Western Mistakes in China

He started traveling to the region every month or two to study the market. “There were already several cautionary tales in the gaming space,” he said. “We were resolved that we weren’t going to spend PopCap’s money until we could really coherently explain the mistakes by Western companies. And I wanted to make new mistakes, not old ones.”

Some of ways in which other Western companies had erred included:

Japanese

中国における他欧米会社の失敗の教訓

彼は市場研究のため1、2ヶ月おきにアジアを訪れた。「そこではすでにゲーム業界での訓戒的な物語があったが、我々は欧米の会社の失敗の理由を明確にできるまではPopCapの資金を使わないことを決心していた。そして我々は古い間違いではなく、新しい間違いを犯したい。」と彼は言う。

欧米の会社が犯した間違いは以下のようなものだ。

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