Translator Reviews ( Japanese → English )

Japanese

ＥＣ支援も充実。アパレルや専門店なども直営ＥＣサイトも増えてきた。実店舗の販売が低迷という側面もあるが、ブランドとして実店舗とネットの販売を組み合わせて、消費者との接点を増やし、ブランディング強化、販売拡大を目指すことに重点が移ってきている。実店舗とネットは相対するものではなく、互いに補完する関係に意義付けが変わったともいえる。一方、ネットの重要性を認識しつつ、販売する方法、やり方がわからず、行動に移れなかった企業も、ＥＣ支援企業が質量ともに増えたことで、参入障壁が下がってきた。
ＥＣ支援ではシステムもネットワークを介してサービスを提供するＡＳＰなどが増え、導入そのものをサポートする企業（ジールなど）もある。写真撮影やテキストなどコンテンツ製作（ダイアモンドヘッドなど）、物流など機能ごとに強みを生かすサポート企業や、ＥＣ全体を請け負う企業（スタートトゥデイコンサルティングなど）もある。物流ではヤマト運輸グループなどがシステムや決済まで対応したり、佐川急便グループとダイアモンドヘッドが共同事業を行うなど異業種タッグも生まれている。

English

Enhanced EC support:

Directly-managed e-commerce websites has increased among the apparel business as well as specialized stores. Although the stagnated sales from the off-line stores is partly the cause of this increase, it shows the shift of focus toward enhanced branding and sales expansion through increased contacts with their consumers by combining the on-line and off-line sales of the brand as a whole. One may conclude that the relationship between on-line and off-line commerces are now regarded as mutually supplemental instead of contradicting to each other. On the other hand, the increase of companies supporting e-commerce, both volume- and quality-wise, has helped lower the barrier for the companies to join e-commerce who, though recognizing the importance of e-commerce, had had difficulty implementing on-line marketing due to the uncertainty of their marketing method.

More and more e-commerce supports have taken the form of ASPs providing system services through network, and some companies (such as ZEAL) even support the implementation itself. There are others who offer creation of contents such as photographing and texts (such as Diamond Head), support particular function such as logistics, or undertake the total e-commerce tasks (such as START TODAY CONSULTING). In the field of logistics, various innovations are being tried, as we see Yamato Transport Group handling the system managenent and payments, or companies of different industries embarking on the joint venture, as in the case of Sagawa Express Group and Diamond Head.