Translator Reviews ( English → Japanese )

Additional info: http://technode.com/2012/04/19/gaopeng-the-groupon-china-to-merge-with-ftuan/

English

Gaopeng’s pitfall in China could be boiled down to: a) blind expansion even before getting to understand local market; b) hire too many expat executives who have little knowledge of local market or couldn’t even directly communicate with local staff because of language barrier; and c) failure to acknowledge different market conditions in implementing successful experience.

Japanese

中国のGaopengの落とし穴は、煮詰まるところ：a）地元の市場を理解する以前の、まやかしの拡張、b）過剰なまでの、言語の壁が故に、地元のスタッフと直接コミュニケーションを取れず、地元の市場をほとんど理解してないような、駐在管理職の雇用、c）成功体験を実行する上での、異なる市場状況の理解できなかった事。