Translator Reviews ( English → Japanese )

Additional info: http://sgentrepreneurs.com/singapore-entrepreneurs/2012/03/21/5-common-myths-successful-ceos-like-to-tell-you/

English

It is not only CEOs who spout this mantra, but business journals and marketing specialists say it everyday. “Build a great product and the customers will naturally come”, “Product Product Product” are the three key components of a successful company, and “Iterate Until Your Product is Great” are just some of the common phrases you hear in business forums.

Reality: By placing emphasis only on launching a “great” product or focusing only on product development, other key drivers in success are conveniently glossed over. Sure, a product that serves a market need, and does so well, SHOULD attain market acceptance and consumption but that is not a given outcome.

Japanese

ＣＥＯだけがこの言葉を熱烈に言い続けている訳ではなく、ビジネス記者やマーケッティング専門家も毎日のように言う。「偉大な製品を作れば顧客は自然とやってくる」、「商品、商品、商品」、企業成功の３つの主要構成物、そして「貴方の商品が偉大になるまで繰り返す」などはビジネスフォーラムで貴方が耳にする共通のフレーズだ。

現実：”素晴らしい”商品発売や商品開発のみを強調する事は、成功の為の、他の主要な要素を覆い隠す事になる。もちろん、商品が市場の需要に合っていれば、業績は良く、市場の受容度や消費も高くなるが、これは与えられた結果ではない。