Translation Results Requested Through Conyac Made Public

The applied trademark by Facebook includes not only those in English but also the ones in Chinese, like “脸书”. Although, the most widely spread localized name of Facebook is the phrase of “非死不可”, which means Dooms to Die. Few foreign companies would put attention on the localized trademark of its existing sign before entering the Chinese market, which may hinder the propaganda of its localized brand due to others squatting. But, Facebook’s application shows that foreign investors have realized the importance of the brand localization. It’s also found out that the trademark of Facebook has been first applied in Class 9 by other companies, which by our opinion, Facebook could take back the trademark through judicial methods. For any squatted trademark, the relief procedure of the trademark regulated by China laws is available to foreign investors other than the purchase of the trademark as the case of Apple.

[Editor: Nobody knows that how long it will take for Facebook to officially enter China, maybe it's a Never, but good to know that Facebook is still seeking the way and preparing for it, at least the way of its protecting its trademark in China sounds smarter than Apple.]