[Translation from Japanese to English ] First half of 2012: Although being late in the game globally, LINE which had ...

2012年前半：世界的に見れば後発ではあるものの、国内では早い段階で一定のユーザー基盤を獲得していたLINEが、早期のCM戦略の寄与などもあり、国内での圧倒的なプレゼンスを獲得。
2012年後半：韓国発のカカオトークのYahoo!Japanとの提携、ソーシャルゲームプラットフォーム大手のDeNAによる新規参入によって、競争激化の様相を呈するも、引き続きLINEの優位性は揺るがず。

First half of 2012: Although being late in the game globally, LINE which had gained a respectable user base early on established an overwhelming domestic presence thanks to the early advertising campaign etc.
Second half of 2012: Although the competition seems to be getting tougher with the collaboration of the Korean Kakao Talk and Yahoo! Japan as well as the market entry by the social game platform giant DeNA, LINE's dominance still continues.