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[Translation from English to Japanese ] Lovvd is a marketplace for buying and selling pre-loved bags and shoes Fashi...
Original Texts
Lovvd is a marketplace for buying and selling pre-loved bags and shoes
Fashion startups are quite popular, especially those that run on the e-commerce model. Lovvd mixes the e-commerce and social media models in an interesting twist by enabling users to buy and sell pre-owned designer bags and shoes.
Fashionistas would probably prefer calling these items “pre-loved” rather than “pre-owned,” much like how car enthusiasts would treat their rides, or how gadget lovers would be reluctant to part with even their obsolete gadgets after upgrading. Lovvd connects shoe and bag lovers with each other, focusing on finding a new home for premium brand items that have been pre-loved but no longer used. e27 spoke with co-founder Ralph Wintle, who explained that the service is still currently in beta, but the marketplace for buying and selling pre-loved bags and shoes is gaining traction, especially with its recent launch of their MVP program. Ralph actually got to the idea of building a marketplace for these pre-owned items after a first-hand experience with his sister — Anicka, who is likewise co-founder — trying to sell her own stuff. “The problem of re-selling or recycling of second-hand or vintage fashion has been around for a while now, and I noticed it first hand when my sister was trying to off-load some of her pre-loved designer shoes, this past Christmas.” There were two challenges here. First was the price. Brand-items like Louis Vuitton and Chanel don’t exactly have a mass audience. However, if you’re trying to reach out that premier audience, you will need to attract them with the platform in the first place. e-Bay doesn’t exactly cut it here, especially given the proliferation of fake (or “class A”) goods out in the open market. Ralph says he got interested with the concept of selling on photo-oriented social networks. “I also noticed that all of [my sister's] friends were trying to sell (rather expensive items!), and they weren’t just using eBay. Instead, these girls were selling their stuff on Instagram. I thought this was really interesting and believed we could make it better by creating a dedicated marketplace that could handle payments etc and use Instagram as the main tool of distribution.” Lovvd lets users choose photos from their Instagram accounts, thereby making it easier to source media for their listings. Ralph is also working to incorporate live listings when certain hashtags are used, such as #lovvdbags or #lovvdshoes, for instance. Focusing on premium items, though, we can’t expect the startup to have big numbers at first, especially because they’re still picky with accepting users. “There aren’t many products up for sale at the moment, since we are quite picky as to who may sell on Lovvd. Once we finalize this latest version, we’ll be approving a lot more sellers and you should see quite a few products go live.” This is actually great for the brand, as Anicka writes that Lovvd is “dedicated to having quality rather than quantity by hand picking each of our sellers to ensure our buyers are purchasing only the best pre-loved goods.” Lovvd takes a 10 percent cut from sales, which includes the PayPal fees (about 3 to 4 percent, depending on jurisdiction and transaction type). Lovvd is not funded at this time, and the team consists of Ralph himself and his sister, Anicka. Ralph works out of startup incubator/accelerator Proudcloud, and has coded Lovvd with a bit of help from Proudcloud’s Jason Torres, who is also behind Artiste Connect and Startups.PH. Anicka, meanwhile, is based in Sydney, Australia, working in the fashion PR industry. An interesting note is that Ralph actually graduated with a law degree, but seems to have found entrepreneurship to be his calling. “I decided I wanted to have a go at building startups. After a few failures I realized my biggest weakness was not understanding the technology and thus decided to learn how to code. I attended CodeAcademy (now known as www.thestarterleague.com) last Spring in Chicago, and now I develop Rails apps out of Proudcloud for myself.”
Check out what Lovvd has to offer at lovvd.com.
Fashion startups are quite popular, especially those that run on the e-commerce model. Lovvd mixes the e-commerce and social media models in an interesting twist by enabling users to buy and sell pre-owned designer bags and shoes.
Fashionistas would probably prefer calling these items “pre-loved” rather than “pre-owned,” much like how car enthusiasts would treat their rides, or how gadget lovers would be reluctant to part with even their obsolete gadgets after upgrading. Lovvd connects shoe and bag lovers with each other, focusing on finding a new home for premium brand items that have been pre-loved but no longer used. e27 spoke with co-founder Ralph Wintle, who explained that the service is still currently in beta, but the marketplace for buying and selling pre-loved bags and shoes is gaining traction, especially with its recent launch of their MVP program. Ralph actually got to the idea of building a marketplace for these pre-owned items after a first-hand experience with his sister — Anicka, who is likewise co-founder — trying to sell her own stuff. “The problem of re-selling or recycling of second-hand or vintage fashion has been around for a while now, and I noticed it first hand when my sister was trying to off-load some of her pre-loved designer shoes, this past Christmas.” There were two challenges here. First was the price. Brand-items like Louis Vuitton and Chanel don’t exactly have a mass audience. However, if you’re trying to reach out that premier audience, you will need to attract them with the platform in the first place. e-Bay doesn’t exactly cut it here, especially given the proliferation of fake (or “class A”) goods out in the open market. Ralph says he got interested with the concept of selling on photo-oriented social networks. “I also noticed that all of [my sister's] friends were trying to sell (rather expensive items!), and they weren’t just using eBay. Instead, these girls were selling their stuff on Instagram. I thought this was really interesting and believed we could make it better by creating a dedicated marketplace that could handle payments etc and use Instagram as the main tool of distribution.” Lovvd lets users choose photos from their Instagram accounts, thereby making it easier to source media for their listings. Ralph is also working to incorporate live listings when certain hashtags are used, such as #lovvdbags or #lovvdshoes, for instance. Focusing on premium items, though, we can’t expect the startup to have big numbers at first, especially because they’re still picky with accepting users. “There aren’t many products up for sale at the moment, since we are quite picky as to who may sell on Lovvd. Once we finalize this latest version, we’ll be approving a lot more sellers and you should see quite a few products go live.” This is actually great for the brand, as Anicka writes that Lovvd is “dedicated to having quality rather than quantity by hand picking each of our sellers to ensure our buyers are purchasing only the best pre-loved goods.” Lovvd takes a 10 percent cut from sales, which includes the PayPal fees (about 3 to 4 percent, depending on jurisdiction and transaction type). Lovvd is not funded at this time, and the team consists of Ralph himself and his sister, Anicka. Ralph works out of startup incubator/accelerator Proudcloud, and has coded Lovvd with a bit of help from Proudcloud’s Jason Torres, who is also behind Artiste Connect and Startups.PH. Anicka, meanwhile, is based in Sydney, Australia, working in the fashion PR industry. An interesting note is that Ralph actually graduated with a law degree, but seems to have found entrepreneurship to be his calling. “I decided I wanted to have a go at building startups. After a few failures I realized my biggest weakness was not understanding the technology and thus decided to learn how to code. I attended CodeAcademy (now known as www.thestarterleague.com) last Spring in Chicago, and now I develop Rails apps out of Proudcloud for myself.”
Check out what Lovvd has to offer at lovvd.com.
中古のバッグや靴を購入・販売するマーケットプレイス「Lovvd」
ファッション系のスタートアップはかなり人気がある。eコマースモデルで運営されているサービスは特にだ。Lovvdはeコマースとソーシャルメディアのモデルを組み合せたサービスで、ユーザーが中古のバッグや靴を購入・販売できるようにするという面白い工夫をしている。
ファッション好きの人はおそらく、中古品のアイテムを「使っていたアイテム」というよりも「大好きだったアイテム」と呼びたいだろう。車好きの人が自分達の車を大事に扱ったり、ガジェット好きの人がアップグレード後に古くなったガジェットでさえも手放したくないと思うのと同じだ。Lovveは靴とバッグが大好きな人達を結びつけるサービスで、大好きだったけどもう使っていないプレミアブランドのアイテムに新しい持ち主を探すことに特化している。
ファッション系のスタートアップはかなり人気がある。eコマースモデルで運営されているサービスは特にだ。Lovvdはeコマースとソーシャルメディアのモデルを組み合せたサービスで、ユーザーが中古のバッグや靴を購入・販売できるようにするという面白い工夫をしている。
ファッション好きの人はおそらく、中古品のアイテムを「使っていたアイテム」というよりも「大好きだったアイテム」と呼びたいだろう。車好きの人が自分達の車を大事に扱ったり、ガジェット好きの人がアップグレード後に古くなったガジェットでさえも手放したくないと思うのと同じだ。Lovveは靴とバッグが大好きな人達を結びつけるサービスで、大好きだったけどもう使っていないプレミアブランドのアイテムに新しい持ち主を探すことに特化している。
e27は共同設立者のRalph Wintle氏に話を聞いてみた。同氏は、Lovvdは現在ベータ版だが、中古のバッグや靴を販売する同サービスはトラクションを獲得しつつあり、特に最近ローンチしたMVPプログラムによってトラクションは伸びていると説明した。Wintel氏がこの中古ファッションアイテム販売・購入マーケットプレイスを構築しようと思ったのは、実は姉（もしくは妹）のAnickaさん（同じく共同設立者）が彼女自身のものを販売しようしているのを見たからだった。「中古／ビンテージのアイテムの再販／リサイクルでの問題はすでにしばらくの間存在しています。私がそれを目撃したのは、姉（妹）がこの前のクリスマスに、大好きだったデザイナーの靴の何足かを処分しようとしているときでした。」
問題は2つ。1つは価格だ。ルイヴィトンやシャネルといったブランド品を使う人はそんなにいない。だが、プレミアのユーザーにリーチしようと思ったら、まずはプラットフォームを活用してその人達を引きつけなければならない。でも、ここでeBayを活用するのはよくない。eBayで偽物（もしくは「A級品」）の取扱いが増えていることを考えると特に、同サービスの活用が良いとは思えない。
Wintle氏は、写真志向型のソーシャルネットワークでそれらのアイテムを販売するというコンセプトに興味がわいたと言う。「（姉もしくは妹の）友達すべてが中古のアイテム（しかも結構高価なアイテム！）を販売しようとしていることに私は気付きました。でも、彼女達はeBayを使ってなかったのです。そういうことが非常に面白いと思ったし、決済などもできて、配信のメインツールとしてInstagramを使った、専用のマーケットプレイスを作れば、ファッションアイテムの中古品販売・購入の環境が良くなると考えたのです。」
Lovvdでは、ユーザーがそれぞれのInstagramのアカウントから写真を選べるようにしているので、アイテム掲載用の写真を簡単に入手することができる。同氏はまた、特定のハッシュタグ ——例えば、#lovvdbagsや#lovvdshoesなど—— が使われた時にリアルタイムでリストアップされる機能を取り入れようと取り組んでいる。プレミアのアイテムに特化しているものの、同サービスがすぐに大きな実績を上げるとは思えない。とりわけ、彼らがユーザーを承認することに今も神経質になっている状態なので、実績をあげるには時間がかかるだろう。「今のところ、販売のために掲載されているアイテム数はあまり多くありません。というのは、誰がLovvdで販売してもいいのかということに関して、私達がまだかなりこだわっているからです。この最新バージョンを完成させれば、より多くの販売者を承認し、サイト上に多くの販売アイテムが掲載されるようになります。」
これは同ブランドにとっては実にいい事で、Lovvdは「同サービスを利用する購入者が最高の中古アイテムだけを買っていることを保証するために販売者を注意深く選定し、量ではなく質を提供することに専念」しているとAnicka Wintle女史は書いている。
Lovvdは販売額の10％を手数料として徴収する。その中には、PayPalの手数料（約3〜4％ —— 取引の種類や国によって異なる）も含まれている。同サービスは現段階では出資を受けておらず、Ralph Wintle氏自身とAnicka Wintle女史だけで運営している。Ralph Wintle氏は、スタートアップインキュベーターでアクセラレーターのProudcloudで働いており、ProudcloudのJason Torres氏（Artiste ConnectとStartups.PHも運営）の助けを少し借りてLovvdをコーディングした。一方、Anicka Wintle女史は現在オーストラリアのシドニーに拠点をおき、ファションのPR業界に従事している。
興味深いのは、Ralph Wintle氏が実は法学部を卒業しているのに、どうやら起業が同氏の天職だと見いだしていること。「スタートアップの構築に挑戦してみたいと思ったのです。何回もの失敗を重ねて、私の最大の弱点はテクノロジーを理解していないことだと分かりました。それで、コーディングを学ぶことに決め、昨春にシカゴのCodeAcademy（現在は www.thestarterleague.comとして知られている）で勉強しました。今では、Proudcloudで人の力を借りず1人でRailアプリを構築しています。」
Lovvdがlovvd.comで提供しているものをぜひチェックしてみて。
Lovvdがlovvd.comで提供しているものをぜひチェックしてみて。
Result of Translation in Conyac
- Number of Characters of Requests:
- 4114letters
- Translation Language
- English → Japanese
- Translation Fee
- $92.565
- Translation Time
- 1 day
Freelancer
zhizi
Characteristics of Translations through Conyac
