[Infographic] 92% of people are likely to make an online purchase in 2013
In a recent study conducted by Visa in collaboration with TNS, 8,000 consumers in eight countries across Asia Pacific, Central Europe and Africa all mentioned that they are most likely to make online purchases in 2013.
Alongside this trend, online browsing is also seen as the most highlighted and essential points before making an online purchase. This is because consumers are increasingly looking to understand a product, explore and select varying product options before making their online purchase.
VisaがTNSと共同で行った最近の調査で、アジア太平洋地域・中央ヨーロッパ地域・アフリカにおける8か国8000人すべての回答者が2013年にオンラインショッピングをするだろうと答えた。
この傾向とあわせて、ネット閲覧はオンラインショッピングをする前の最も重要で欠かせないことであるともみられている。これは、オンラインで商品を買う前に、商品をきちんと知り、異なる商品オプションを比較し選択しようする消費者の意識が高まっているからだ。
“In today’s highly-connected world, online browsing has become an essential part of the overall shopping experience. Despite the varying levels of internet use and connectivity across the world, we’ve found that online browsing is a common activity among Singapore consumers – be it for online or offline purchases. With this trend sustaining momentum in the next year, there is an opportunity for merchants to enhance the online shopping experience for customers to drive both online and offline purchases.” said Ms. Ooi Huey Tyng, Visa Country Manager, Singapore and Brunei.
This shift toward online shopping can be credited to the availability of new and varied internet access devices such as mobile and tablet devices. Interesting statistics show that browsing on mobile phones exceeded 40% in Korea, Hong Kong and Singapore. Hong Kong in particular saw 13% of online purchases on mobile phones and 11% on tablets.
With Google’s efforts to also increase Internet accessibility for the emerging markets through products such as Free Zone and Google Trader, it is almost certain that this consumer behaviour of purchasing online will be growing globally, and not just in developed and mature markets.
Googleが尽力したFree ZoneやGoogle Traderを通じた新しいマーケットへのインターネットアクセス増強により、このオンライン購入に関する消費者行動は発展、成熟した市場だけでなく、世界各地で広まることは確実だ。
Googleが新興市場でFree ZoneやGoogle Traderなどのプロダクトを通じて、インターネットへのアクセスレベルを向上する取組みをしていることもあり、オンラインショッピングという消費者行動が、先進・成熟市場だけでなく、世界的に伸びていくことはほぼ確実だ。
The study also revealed that 70% of consumers believed that an improved consumer perception of online security has also been a key factor in driving the increase in online shopping activity. More secure online transactions included online payment security features such as Verified by Visa and security around personal and financial information upheld by financial institutions and online merchants.
For more information about online buying trends, take a look at the infographic below.
