今回はメディアプラットフォーム事業部を代表して、
海外と国外視点から見たRTB分野における「BYPASS」と「AdStir」の
現状と今後に関してご説明させていただきます。
タイムラインは
①「RTBとは」②「世界のRTB状況」、③「RTB先進国アメリカとの比較と国内における優位性」
その優位性をそれぞれの特徴からさらに深堀していき
⑤「まとめ」となっております。
今年度はご存知の通りRTB元年といわれており、
広告業界の流行語大賞に輝く勢いでみなさんが使っております。
Rating
50
Translation / English
- Posted at 05 Feb 2012 at 17:31
Today I'd like to explain the present situation and future about BYPASS and AdStir on the domestic and overseas RTB market, on behalf of the Media Platform Department.
The agenda is as follows:
First: What is RTB ?
Second: The situation of RTB in the world.
Third: Comparison with the USA, advanced country in RTB, and advantages in the domestic market.
Fourth: Further analysis of the advantages and their features
And fifth: Conclusion.
This year, as you know, is said to mark the "first year of RTB", and everyone uses this word so much that it'd win the grand prize in the buzzwords contest in advertising industry.
The agenda is as follows:
First: What is RTB ?
Second: The situation of RTB in the world.
Third: Comparison with the USA, advanced country in RTB, and advantages in the domestic market.
Fourth: Further analysis of the advantages and their features
And fifth: Conclusion.
This year, as you know, is said to mark the "first year of RTB", and everyone uses this word so much that it'd win the grand prize in the buzzwords contest in advertising industry.
Rating
50
Translation / English
- Posted at 05 Feb 2012 at 17:55
At this time, I would like to introduce about now and the future of "BYPASS" and "AdStir" under the field of RTB from the sight outside and inside Japan.
The timeline is 1, "What is RTB?" 2, "RTB situation over the world," 3, "Comparing with U.S.A and Japan, and the edge in Japan," and to explore the edge more and more from each feature, at last, 5, "Conclution,"
As you may know, this fiscal year is called "RTB first year." That is why most people are using RTB the way we can reach the grand prize in the annual buzzwords-of-the-year contest for ad industry.
The timeline is 1, "What is RTB?" 2, "RTB situation over the world," 3, "Comparing with U.S.A and Japan, and the edge in Japan," and to explore the edge more and more from each feature, at last, 5, "Conclution,"
As you may know, this fiscal year is called "RTB first year." That is why most people are using RTB the way we can reach the grand prize in the annual buzzwords-of-the-year contest for ad industry.
本当にありがとうございます！