CHAPTER 9-2
One company felt the need to provide more service to customers. The managers created a new area and put a person in charge of finding ways to improve customer service throughout the company. The president of the company talked about the importance of the new position and its function. His regular endorsement implicitly made clear the expectation of everyone in the company to show respect and give weight to the job this person had been given to do. The president championed the concept and the person, thus making the job much easier to accomplish.