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•Buy expertise. Gates' pragmatism also extended to buying his way into key markets. He has been quite prepared to go out and buy the development expertise of other companies and plug that into the Microsoft machine.
•Keep personalities out of business decisions. Bill Gates did not allow grudges to affect his commercial decisions. The ultimate pragmatist, on many occasions he fought a pitched battle with a rival for years, only to turn around and do business with them when it suited him.