翻訳者レビュー ( 日本語 → 英語 )

日本語

モノを売る・人を集めるアイデア集結

(株)宣伝会議は9月3日と4日の両日、東京国際フォーラムで「宣伝会議 販促・集客メディアフォーラム2014」を開催した。

同展は消費者の購買行動や心理を捉え、成果をあげるために必要な販促戦略と具体的な施策立案のヒントなど、「モノを売る」「人を集める」ために有効な手法やツール、アイデアを集めた専門展示会。

今回は“オムニチャネル時代の生活者と企業の関係”をテーマに、ネットとリアルの融合など、さまざまな課題に取り組む販促手法の最新事例を紹介。

英語

Buildup idea to gather people and sell things

Both days of the 4th and September 3, Ltd. propaganda meeting was held "Sendenkaigi promotion, attracting Media Forum 2014" at the Tokyo International Forum.

It is a professional exhibition which gathered methods and tools, ideas for "selling things" "get the people together" like promotional strategies you need to capture the psychology and purchasing behavior of consumers, to increase the achievement and specific tips of planning measures and so on.

The theme of "relationship and corporate consumers of Omni channel era", they introduced the latest case of promotional techniques to tackle such as a fusion between their virtual and real, in a variety of challenges this time.