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Taiwan's Appier raises US$23M in Series B round

Investing in the adtech firm’s latest round are UOB Venture Management Pte Ltd (UOBVM), Sequoia India, JAFCO Asia, TransLink Capital and MediaTek Ventures

Taiwan-based artificial intelligence and advertising technology company Appier today announced raising US$23 million in a Series B round from UOB Venture Management Pte Ltd (UOBVM), Sequoia India, JAFCO Asia, TransLink Capital and MediaTek Ventures.

To date, Appier has raised a total of US$30 million, including a Series A round of US$6 million led by Sequoia Capital last year. The three-year-old company will use the funds to continue developing “innovative products”, boost recruitment efforts for its research and development team, and further expand in Asia.

Currently, it has business operations in more than 10 cities in the region, with over 100 staffers on its payroll.

Appier is best known for its range of cross-screen solutions. Cross-screen, in this case, refers to the different devices used to display advertisements, from smartphones to laptops to tablets. For example, Appier can help brands identify devices that share the same owner, and re-market products to those consumers, even if they are on a different gadget.

It also uses artificial intelligence (AI) and machine learning to optimise advertising campaigns for brands and be able to foretell what users will do on different devices at different hours of the day.

“We are living in a post-mobile era: the era of cross-screen,” said Chih-Han Yu, CEO and Co-founder, Appier.
Yu continued, “Artificial intelligence is the best approach to resolve this complexity and make cross-screen easy. In fact, advertising is just the beginning. We believe, in the future, our AI can help businesses solve a variety of difficult analytical problems.”

“Appier has assembled a team of very accomplished AI scientists for solving a very important and challenging set of problems in the cross-screen Internet era,” said Shailendra Singh, Managing Director, Sequoia Capital India Advisors.
In a press release, Appier boasted that it had grown over 300 per cent in the last 12 months, and 600 per cent since June 2014.

Singh added, “Their stellar growth across countries, borne out of results delivered for 500 advertisers, gives us a high conviction that Appier can continue to scale rapidly.”

Edward J. Lee, Associate Director, JAFCO Asia, also spoke highly of Appier’s growth over the last three years. “We’re very excited to partner with them to fuel their next phase of expansion in Japan and across Asia,” he concluded.