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1990 was a key year for the Internet, as this was when the World Wide Web came to life out of a room at CERN in Switzerland — it was this that gave the Internet a proper usable interface. Up to that point, the Internet could be used for communicating in boring old text, but with the web, this brought in sounds, pictures, and general prettiness — a user-focused interface, or “user interface.”

In the 25 years since then, many milestone dot-com moments have taken place — Microsoft.com (1993), AOL.com (1995), Amazon.com (1995), eBay.com (1995), Google.com (1997), Facebook.com (2004, as “thefacebook.com”), YouTube.com (2005), and Twitter.com (2006). While .com domains remain as popular as ever, finding one that isn’t a ludicrous combination of letters, numbers, or compound words is difficult. This is partly why other top-level domains have cropped up over the years, including .net and .org, while local countries have their very own domains, such as .co.uk in the U.K. or .de in Germany. But the world wants more top-level domains, which is why the Internet Corporation for Assigned Names and Numbers (ICANN) has opened up applications for more locally focused ones such as .NYC for New York-based firms, or .dev for developers (though Google might have something to say about that).