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・農業生産にかかる顧客嗜好動向
・安全嗜好を背景に日本国産品嗜好が高まる ex野菜等の輸入代替が進む（パプリカ等）
・ブランド作物・高級品市場の形成 ex「セレブdeトマト」
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・Consumers' preference influencing the agricultural productivity.
・High preference in Japan local product due to safe demand background. ex. the increasing of substitution import in vegetables (Paprika and more)
・The development of branding in crops and high-end products market. ex[Celebrities de Tomato]
