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Solid financial support is the prerequisite for the growth of both existing and new businesses. Since its establishment, Ganji has gobbled up nearly US$400 million in six rounds of financing with the latest US$200 million round received from Tiger Funds and Carlyle last August. On the other hand, 58.com raised nearly US$150 since 2005 in six rounds from like angel investor Cai Wensheng, SAIF Partners, Warburg Pincus, DCM, etc. Merger or acquisition between the two largest players in a certain field isn’t specific to classified site industry in China. In 2012, Youku and Tudou, two largest video streaming sites in China, have merged together. Baidu-backed iQiyi merged peer-to-peer video service PPS in 2013. Chinese online English tutoring service 51Talk acquired rival 91Waijiao, and the most recent case is the merger between China’s two largest taxi-calling app Didi Cache and Kuaidi Dache this year. But merger is only the first step of the long journey ahead, as 58.com and Ganji still have lots of overlapped businesses. For example, Tudou has suffered serious loss of users after merging with Youku due to the similar branding and contents of the two sites. Other emerging competitors like iQiyi and Souhu Video have attracted former Tudou users with their different positioning. Likewise, 58.com and Ganji’s merger also faces these problems of how to better integrate overlapped services and to handle the collision of enterprises cultures.