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Two amazing and viable options for PopUp Immo, but to grow in these markets we’re definitely going to need more resources, especially local talent.
What about competition? I imagine there’s an increasing number of startups in this space?
We’re really keeping our eye on the competition, particularly one in the UK that recently raised a lot of money and one in the US. So far, however, we have been able to do with few resources what our competitors have done with a lot more. I want to very quickly build on the interest we’re getting from increasingly large brands, as well expand to new markets such as London and East Asia, where we want to have the first advantage there.  We feel that in Asia, particularly where you have lots of shopping malls that look similar, Pop up stores offer them a great way to differentiate themselves.