Translator Reviews ( Japanese → English )

Japanese

進行役を務めた高見牧人参事官はMICE強化を　プロダクト・プライス・プレイス・プロモーションというマーケティングの4つのPの観点で日本MICEの課題を提起。
弱点である開催費用の高さを克服する総額での提案や、MICE独自のブランディングの必要性、積極的な海外メディアの活用などをあげた。

一方で競争相手となるアジア各国の多大な政府の支援に、助成金額で対抗するのではなく、日本の各都市がハブとスポークのように連携できるしくみづくりなど、行政の舵取りについても要請があった。

English

Makito Takami, a facilitator of the subcommittee, put forth an agendas for enforcement of MICE in Japan with a viewpoint of 4P; Product, Price, Place, and Promotion.
He suggested about total amount of holding cost overcoming expensiveness which is a weak point of Japan. Moreover he claim needy of an individualistic branding of MICE, and aggressive utilization of oversea media.

On the other hand, there was requisitions for handle by the government on establishment of systems for cooperation among each city in Japan as a relationship between hub and spokes, without competition with rivals, governments in each Asian country that provide great supports, by the amount of aids. 　

Reviews ( 1 )

[deleted user] rated this translation result as ★★★ 21 Mar 2013 at 18:02

Many errors
TIP) PAY ATTENTION TO SINGULAR AND PLURAL FORMS

[mydogkuro11]

Thanks. I'll be careful.