B:在庫名義を他社にする
他社に在庫購入の方向で交渉する場合、その企業が資産として在庫運用をすることになるので、Bにかわり販売総代理店を依頼することを意味します。
ここでは総代理店交渉先を探す方法4案を挙げます。
1つ目は現在A製品を販売しているDistributorに交渉することです。
このリストは2014年時点のBが取引しているA製品の販売実績がある会社リストです。 26社と取引をしています。
If you negotiate with another company to purchase the inventory, it means that the company manages the inventory as its asset. Therefore, it means to request the agency in place of B.
I suggest 4 ideas to look for the agency to which negotiation is made.
1st is to negotiate with the distributor that sells item of A currently.
This is a list of the companies that have sold the item of A where B is doing business as of 2014.
When you negotiate with another company for purchasing stocks, it means that you request sales general agency because the company will manage the stocks as their asset.
Here let me list four methods to find a company to negotiate general agency with.
The first method is to negotiate with Distributor that sell A products currently.
This list shows companies that have sold A products and have a deal with B as of 2014. B has a deal with twenty-six companies.
まずはAを認識しているこの26社に絞り込んで交渉を進めたほうがいいと考えます。
この中にBに代わって総代理店となることに前向きな企業があるかもしれません。
2つ目は添付ファイル①に記載した薬品を主体とした巨大グループです
EFGなど存在します
Eのグループ会社であるKに仕事で関わった方が数人いるのでそこから情報収集及び交渉は可能です
現時点程度の物量であれば在庫を購入してもらえるかもしれません
とはいえあくまでも、「可能性が無い訳ではない」という程度の話で、ハードルはかなり高いと考えます
2nd is a large group by focusing on pharmaceutical item that is listed in attached file 1.
They are E, F and G.
As there are several people who had been involved in K, which is an affiliate of E, in work, we can collect information from them and negotiate.
If the volume is as large as the current volume, they might purchase the inventory.
However, it means that "it does not mean that there is no possibility".
It must be a big problem.
There would be a company which give us a positive attitude to be the general agency instead of B from them.
Secondly, there is a large group of attached file 1, and they mainly handle with drugs.
They are E, F, and G.
In K as a group company of E, there are a few people which I have contacted with some businesses. So, I can collect the information and negotiate with them.
If the quantity would be same as the current one, they might purchase the stock.
However, it is just there is not no possibilities, and I think the bar is very high.
3つめはC設立前にCの総代理店として立候補したDistributorがあったと聞いています。話の発端と結果の印象が良くない話でしたが、あくまでも立候補する姿勢のある業者がいたということです。そこに話をしてみるのも良いかもしれません。
4つ目は以前添付した日本のDistributor一覧データから特に規模の大きい企業を選抜して交渉をすることです。以前話に合ったHも該当します。
4th is that you select quite a large company from the data of the list of distributors in Japan, which I had attached before, and negotiate with it.
The fourth method is to select and negotiate with particularly large companies from the list of Japanese distributors that I attached previously.
以上の4案になりますが、今回私が総代理店交渉先を探す方法案を用意したのは、Aとして、支店もしくは子会社の設立検討はしないというお考えであった場合を考慮した為です。
私個人の考えは以前報告した通り以下3点の理由から現状で総代理店を依頼できる企業を見つけることはかなり困難であると考えています。
・現時点で粗利が少なすぎること。
・日本市場においてAのネームブランドがないこと。
・日本で9社目の参入になること
The reason why I propose the method to look for the company to negotiate as the general agency was that I have considered the case we, as A, would not think of establishment of branch or subsidiary company.
I myself think that it currently is very difficult to find out the company we can ask as the agency from the below three reasons as I have reported before.
- Too low gross margin at this moment
- No name-brand of A in Japanese market
- 9th participation into Japanese market
In my opinion it is very difficult to find a company that will accept general agency because of the three reasons as I reported previously.
・Profit is too small currently
・A does not have a strong brand in the market in Japan
・A is the ninth company that started business in Japan
結果的に別案を考慮しなくてはならない可能性は十分あり得ます。
その際は私の負担が大きいですが、私が総代理店を設立する案を検討していただいたほうが建設的かつ現実的だと考えます
In that case my burdon is heavy and I think it is rather constructive and realistic to consider the idea that I establish an exclusive agency.
In that case, I will have a large responsibility. But I believe that it will be constructive and realistic if you consider the idea where I establish an agency.
総括
まずはプランの提示が遅くなりまして改めて心よりお詫び申し上げます。
課題に対して複数のプランを提案しましたが、私が最も良策と考えるのは物流をアウトソーサーに依頼すること。特にBに任せる案です。
記載した通り、いくつかのデメリットはありますが、お互いにとってメリットのほうが多いと考えます。もちろん折り合いがつかなければBに依頼する必要はないと考えます。
First, I deeply apologize to you again since I was late in providing a plan.
I have suggested several plans for the problem.
What I believe the best is to entrust logistics to outsourcer. I strongly recommend to entrust to B.
As I listed, there are several demerits, but there must be more merits for each of us.
Of course, if we cannot come to conclusion in negotiation, we do not have to entrust to B.
First, I would like to apologize again sincerely that my proposal of the plan has been late.
Aithough I have proposed several plans, the plan I think best is to ask outsourcing companies for logistics, especially the plan to ask B.
As I mentioned there are some disadvantages, however I am thinking it is rather benefitting mutually. Of course, I think it is unnecessary to ask B in case not reaching an agreement.
顧客満足度を下げない潤滑なデリバリーとセールスマーケティングを実現させながらも、極力ローコストでの運営実現を考え今回のプランを提案させていただきます。
近いうちに、より詳細な内容でミーティングを開けることを願っています。
I am looking forward to holding a meeting with more detailed content soon.
I am hoping to be able to hold a meeting with detailed contents in the near future.