App Annie Acquires Mobidia to Push App Usage Intelligence Global
App analytics and data company App Annie is announcing today the acquisition of Mobidia, a leading mobile measurement company. This acquisition will accelerate the international expansion of App Annie Usage Intelligence by combining large app usage dataset of the two parties, and thus giving insight into the two billion smartphone users worldwide, according to a statement from the company.
アプリ分析およびデータ企業App Annieが今日、有数のモバイル調査企業Mobidiaを買収したことを発表した。同社の声明によれば、この買収で、2社が持つ大規模なアプリ利用データセットが組み合わさることにより、App AnnieのUsage Intelligenceの国際的拡大が促進され、ひいては、世界中にいる20億のスマートフォンユーザの動向が把握できるようになるという。
アプリ分析とアプリデータ収集を行うApp Annie社は今日、モバイルデータ測定の大手・Mobidia社の買収を発表した。App Annieの発表によると、今回の買収によりApp Annieのサービス「Usage Intelligence」の海外進出がさらに拡大することになり、膨大なアプリ利用状況データを持つ2企業が合流することで全世界の20億人のスマートフォンユーザの動向を探っていくということだ。
Founded in 2004, Mobidia provides mobile analytics and metrics platform, helping clients to gain unique insights into mobile usage trends and improves their application discovery, recommendation and mobile advertising. The startup has received US$16.1 million in six previous financing rounds.
TechNode heard the deal is already completed a few days ago with a mix of cash and equity. Mobidia’s team of 30 joins App Annie, while Mobidia’s Vancouver headquarters will also become App Annie’s 12th global office, App Annie Canada.
今回の買収契約は資金と資本の統合をもって数日前には完了したとTechNodeは把握している。Mobidiaから30チームがApp Annieに合流し、またMobidiaのバンクーバー本社はApp Annieの12番目の支社・App Annie Canadaとなる。
“Mobidia’s customers will initially be notified via email after the announcement is made, and in the days and weeks to come, App Annie will be working closely with them to ensure a seamless transition.” introduced Bin Dai, Greater China Director of App Annie.
In conjunction with today’s news, the company also announced that its app usage product Usage Intelligence will be available in 60 countries on iOS and Android. “APAC region is a major part of the new available countries. Data will cover China, Japan, South Korea, India and some Southeast Asian countries like Singapore, Malaysia, Indonesia, Philippines and Thailand, etc. BRIC countries still witness huge growth, but in terms of other emerging markets, Southeast Asia, Turkey, Vietnam and Mexico are growing fast and worthy of attention. Usage Intelligence is available to all these countries.” said Bin Dai.
As a part of its Audience Intelligence product, App Annie launched the beta of Usage Intelligence in January, enabling app developers to spy on a variety of vital statistics of their competitors: active users, time spent on the app, usage frequency and more. “The potential and value of Usage Intelligence are well recognized by our clients.” said Bin Dai, adding that the popularity of Usage Intelligence is the main reason why App Annie acquired Mobidia, which delivers usage data and insights on more than 100,000 apps, with a goal to make the service available in more countries.
“The Mobidia acquisition gives us a unique opportunity to combine the industry’s two largest mobile app usage datasets into one product, giving our customers the most granular and accurate app usage insights ever provided in the mobile sector. This is something valuable to our clients.” said Bin Dai.
App Annie, whose customers generate nearly half of all app store revenue now, has been growing very fast in the past year. Its recent milestones include a massive US$55 million Series D financing received earlier this year and the acquisition of its major competitor Distimo in May of 2014. The quick global expansion enabled App Annie to double its headcount to 300 last year while tripling revenue.
App Annieは、今やアプリストア全体の収益の半数近くを生み出しており、ここ1年間で非常に急激な成長を遂げている。近年の注目すべき出来事としては、今年初めに投資ラウンドのシリーズDにて5500万米ドルもの融資を受けたこと、また2014年5月に大手競合のDistimoを買収したことが挙げられる。すばやい海外進出により、App Annieは昨年社員を2倍の300名に増やし、収益を3倍に伸ばすことができた。
今や、その顧客が全アプリストアの約半分の収益を生み出しているApp Annieは、この1年で、ものすごいスピードで成長した。最近の画期的な出来事としては、今年初め、シリーズDにおいて5500万米ドルという極めて多額の資金提供を受けたこと、そして2014年5年に有数の競合Distimoを買収したことが挙げられる。迅速な世界進出により、App Annieは昨年、社員数を300人へと倍増させた上に、収益が3倍になった。
The sprawling expansion may as well give rise to team integration and communication problems. “When acquiring companies, we look for teams who share our passion for mobile apps, drive innovative thinking and are focused on making big things happen in mobile. With Mobidia, we’re fortunate to find a team who fits the culture at App Annie and brings unique mobile tech talent to the table.” Bin Dai commented.
When talking about future acquisition plans, Dai noted “We will invest in connecting data from every area that is mission critical for those who are changing the world through apps. All products and acquisitions are serving this mission.”
今後の買収計画について、Dai氏はこう述べた。「アプリで世界を変えようとしている人たちにとって必要不可欠な地域全てから、データを集めつなぐために投資していきます。全ての製品、買収がこのミッションを果たしているのです。」
今後の会社の買収計画について語るときに重要なことをDaiは次のように述べた。「アプリを通じて世界を変えようとする人にとってすべての地域からのデータをつなげることは極めて重要なことであり、我々はそれに投資します。すべての製品と買収はこの目的のために行われています。」
