翻訳者レビュー ( 日本語 → 英語 )
評価: 60 / 0 Reviews / 2012/11/30 19:51:35
YCVBは、国が注力する「Japan MICE Year」と連動し、MICE分野での実績のある事業者と連携。
横浜全体でMICE誘致・開催支援を目指すべく「MICE都市・横浜推進部会」(76社で構成)を、平成22年4月に立ち上げ、支援サービスの拡充、MICE来訪者の回遊性の促進などに取り組んできた。
3年目となる今年度は、横浜へのMICE誘致活動を目指し、初めて大阪にて「横浜MICE説明会2012 in 関西」を開催した。その結果、関西エリアからの受注が増加しているとのこと。
YCVB interlocks with the Japan MICE Year which has been promoted by Japanese government, and collaborates with MICE service providers that have proven track record. It aso founded Yokohama City MICE promotion team with 76 service providers in April 2010 to promote a city-wide effort for MICE. Since then it has expanded its support scope and promoted MICE visitors to tour around the city.
As a new effort in its third year, it held the "Yokohama MICE Briefing Session 2012 in Kansai" to bring further MICE activities to Yokohama. As a result, they now see increased number of sales from Kansai area.