関西で横浜MICEの説明会開催
MICE都市・横浜推進部会が関西の会議運営会社や旅行会社などを招待し、横浜の魅力を紹介した。
説明会はYCVBの山内氏と横浜市文化観光局コンベンション振興課の雨宮課長の挨拶で開幕した。
次はYCVBコンベンションセールス主任の野本氏による支援内容の説明。
横浜MICE開催応援プランに組み込まれた広報経費補助、アトラクションの提供、海外講演者の宿泊補助、エクスカーションなどの支援メニューを紹介。
2012年は３３件の支援を行なったという。
A briefing session on Yokohama MICE was held in Kansai area
Yokohama MICE promotion team held a session to introduce Yokohama's fabulousness, inviting convention management companies and travel companies in Kansai area.
The session was started by opening greetings by Mr. Yamauchi from YCVB and Mr. Amemiya, manager of convention promotion division at Yokohama city tourist bureau. They were followed by a briefing on Yokohama MICE support by Mr. Nomoto, senior convention sales staff at YCVB. The briefing covered the support programs provided by the city, such as financial aid for promotion which was included in the Yokohama MICE support plan, provision of attractions, financial aid for lodgment of speakers from overseas, and excursion, etc. 33 cases have been supported during 2012.
YCVBは、国が注力する「Japan MICE Year」と連動し、MICE分野での実績のある事業者と連携。
横浜全体でMICE誘致・開催支援を目指すべく「MICE都市・横浜推進部会」（76社で構成）を、平成22年4月に立ち上げ、支援サービスの拡充、MICE来訪者の回遊性の促進などに取り組んできた。
3年目となる今年度は、横浜へのMICE誘致活動を目指し、初めて大阪にて「横浜MICE説明会2012 in 関西」を開催した。その結果、関西エリアからの受注が増加しているとのこと。
YCVB interlocks with the Japan MICE Year which has been promoted by Japanese government, and collaborates with MICE service providers that have proven track record. It aso founded Yokohama City MICE promotion team with 76 service providers in April 2010 to promote a city-wide effort for MICE. Since then it has expanded its support scope and promoted MICE visitors to tour around the city.
As a new effort in its third year, it held the "Yokohama MICE Briefing Session 2012 in Kansai" to bring further MICE activities to Yokohama. As a result, they now see increased number of sales from Kansai area.
