Translator Reviews ( Japanese → English )
Rating: 53 / 0 Reviews / 19 Mar 2013 at 18:59
ＤＩＹを修繕・補修だけでなく、暮らしを彩るものまで幅広いものと捉え”「夢」を大切にしよう、ＤＩＹを楽しもう、モノづくりを実践しようというメッセージを込めた。
昨年から女性のＤＩＹ嗜好の高まりを受けて、「ＤＩＹ女子」をキーワードにさまざまな媒体を通じたＰＲを推進し、一般来場者の女性比率を5.1%増加させ、45.3％とした。
今年も女性向けに開発された商品・商材を紹介する「キラリＤＩＹ女子」を設置。また、新しく育児ベビー用品を出展品目に加えた。
DIY is not only about repairing things, but also making life more colorful and aiming at big ideas. It carries the message of cherishing our dreams, enjoying DIY and practising handmade creation.
Since last year, DIY saw an increase in interest among women. After some promotion, the keyword "DIY Girls" appeared in various media and the percentage of female visitors increased by 5.1%, reaching 45.3%.
Similarly, this year "Shine! DIY Girls" was established, introducing products and materials developed for women. Also, new childcare-oriented products were added to the exhibition's offer.