Translator Reviews ( English → Japanese )

Additional info: http://e27.sg/2012/06/15/want-to-get-your-first-100-paying-customers-ask-yourself-these-three-questions-first/

English

Question 2. How do they make their buying decision?

The second question actually expands on the first question, and I consider this the most important question you need to figure out. In other words, what makes people buy your product/services instead of competitors’?

Do they buy based on friends’ recommendation? Or features? Or user experience? You can start by asking yourself this question, before moving on to your potential customers.

Japanese

問2. 彼らは、購入を決める際、どうやって決めているのだろうか？

実際、2つめの質問は最初の質問を拡げたもので、これこそがあなたが思い描かなくてはならない最も重要な質問だと思う。言いかえるなら、何が理由で人々は、競合ではなくあなたの製品/サービスを買うのか、ということだ。

彼らは、友達のお勧めに従って買うのか？　それとも機能？　使い勝手？　この質問をまずは自分自身に尋ねてみて、後に潜在顧客にも聞いてみるとよいだろう。